http://blog.holition.com/

Holition love to Leap! Leap represents an entirely new way to...

Fri, 25 May 2012 15:24:02 +0100

Holition love to Leap!

Leap represents an entirely new way to interact with your computers. It’s more accurate than a mouse, as reliable as a keyboard and more sensitive than a touchscreen. For the first time, you can control a computer in three dimensions with your natural hand and finger movements.

To learn more: http://www.leapmotion.com.

The Holition Travel Retail Team feature in several articles post...

Fri, 25 May 2012 14:45:00 +0100

The Holition Travel Retail Team feature in several articles post the TFWA conference in Singapore; Here are some of the best ones.

Duty Free Magazine: http://bit.ly/KGxrMt

DFNI ONLINE: http://bit.ly/KovCqT

Duty Free Magazine: http://bit.ly/KZxDZw

The Holition Studio has gone make-up mad; see our latest...

Fri, 25 May 2012 12:08:42 +0100

The Holition Studio has gone make-up mad; see our latest developments below.

Holition create a show stopping lipstick application….make...

Fri, 25 May 2012 10:35:00 +0100

[Flash 10 is required to watch video.]

Holition create a show stopping lipstick application….make your lips go viral with colour, gloss and shine. Contact us to be one of the first with a Virtual Make Up Kit.

NOTE: the video starts by showing the computer locking onto the users lips. For a commercial application, this would be removed and a branded interface would ensure this looks as lux as your brand.

Holition was recently invited to take part in the, ‘The...

Thu, 24 May 2012 15:52:00 +0100

Holition was recently invited to take part in the, ‘The Converged World of the Internet in a Digital Economy,’ at the Saïd Business School, University of Oxford. As a thought leader in the emerging Internet economy, Augmented Retail specialists Holition, were keen to see ways in which academic, business and entrepreneur can work together to build an effective, ‘Catapult’ for Internet innovation fostering future directions for UK business. With Holition’s origins in the UK Government funded KTP program, Holition was keen to see new thinking in this area and ultimately to contribute to creating a digital economy hub in the UK to rival success of Silicone Valley’s Palo Alto region.

It was discussed that the UK had many ‘clever ideas’ for digital online- this was a given. It was considered more difficult to link these ‘clever ideas’ to appropriate technology platforms required to deliver and engage audiences on a mass scale. Interesting insights included developing the UK’s ‘Technology Tourisim,’ to better reflect our digital credentials. So too was the marketing of our own grown Silicone ‘Roundabout’.

The group was looking ways in which a proposed government project of £30million in the Internet Catapult hub could support free flowing innovation and formalised investment channels as demonstrated by Stateside counterparts. It was interesting to hear about US offices, similar to that of TechHub in the UK which act as a place to meet, create and develop ideas across a hybrid focus of expertise; spin out ideas then being funded- an ideal scenario for many of the smaller firms in Tech City.

One of the key insights delivered by the School’s Dean, Dr. Marc Ventresca, suggested that the UK is now very comfortable with the start up, delivering creative and technology innovation as positioned within Silicone Roundabout. He highlighted that the UK was not so good at converting medium sized companies into next stage companies- the UK’s ability to grow from 1-3 staff members was proven, however to grow from 10-30 was less developed within the UK eco-system of next stage financing. In short, the UK could be seen as a victim of success with previous TSB efforts to build an entrepreneur economy now working. The UK has now engaged companies and individuals with entrepreneurship and supported innovative thinking, however new structures are required to convert these SME’s to larger companies.

Currently only 1 in 6 start-up’s in the UK drive significant growth. Perhaps a contributory fact which is not so well understood, is that within the UK’s Silicone Roundabout, less that 3% of all companies in the area employ more than 3 people, putting Holition Augmented Retail well within the top 3% of companies in the area. In the States, he suggested out of the top 100 companies by market capitalisation, 30 were under 30 years old: a comparison the UK is unable to match- yet.

Whilst the aim of the day was to develop outline plans for what a government Internet innovation hub could look like, it seems from the delegates which included Microsoft, HP, Dietica, BBC and BT and Channel 4 that this was an overwhelming task. The ‘Internet’ is such a big concept, Holition Augmented Retail felt that limiting the focus to one or two key growth area such as healthcare and creative industries that this vision could best realise an ambitious task- and that’s before we even have Internet in every home in the UK.

Holition has seen many examples as to why luxury brands in...

Thu, 24 May 2012 10:49:07 +0100

Holition has seen many examples as to why luxury brands in particular should go digital. Luxury Interactive’s video here show’s clear research to support this, and encourage brand owners to explore digital, or be left behind. Consumers are driving the way in which brands must now start to communicate, and brands need to listen.

Interestingly, this may not work for Louis Vuitton’s latest app which charges users a whopping £12.99 to access it’s promotional content. Often, exclusivity, and price do not transfer to the digital in the same way, and it is of interest that LV have created an ‘exclusive’ app with such a price point. http://itunes.apple.com/us/app/louis-vuitton-100-malles-legende/id516001520

Holition’s latest augmented retail projects

Thu, 24 May 2012 10:10:00 +0100

Holition’s latest augmented retail projects

Lucy Green’s article, Seeing is Believing, includes many...

Thu, 17 May 2012 17:04:00 +0100

Lucy Green’s article, Seeing is Believing, includes many Holition examples, and featured in Sphere magazine, available in every hotel and airline during Holition’s Asian trip.

You should try Holition’s latest application for make up.

Thu, 17 May 2012 15:07:37 +0100

You should try Holition’s latest application for make up.

Holition’s Brand Director, Lynne Murray was invited by...

Thu, 17 May 2012 14:14:00 +0100

Holition’s Brand Director, Lynne Murray was invited by WGSN to speak at the Asia Fashion Summit 2012 this week, and reviewed ways in which new technologies can bring Retail Theatre to stores, blurring the space between online and in-store retail, to encourage creative retail thinking.

Additional speakers included Nicola Formichetti, Creative Director, Thierry Mugler, Sarah Curran,Chief Executive, my-wardrobe.com and Ravi Thakran,Group President for South Asia, Southeast Asia and West Asia, LVMH.

Most interesting was the way in which social can be used to build a brand, delivered by Daniel Saynt, Chief Marketing Consultant to REBECCA MINKOFF and Founder & CEO,www.socialyte.co; in conversation with Lauren Indvik, Marketing and Media Associate Editor, www.mashable.com.

Follow the event evolve at #AFS2012

http://www.asiafashionsummit.com/

Holition launch Travel Retail division at this year’s...

Thu, 17 May 2012 13:34:00 +0100

Holition launch Travel Retail division at this year’s prestigious TFWA conference in Singapore. Holition’s CEO Jonathan Chippindale receives a standing ovation from the senior delegates who were impressed with the impact Holition technologies could have on Travel Retail.

“Holition is interested in exploring how technology can provide brands and operators with powerful new digital tools to dramatically increase consumer engagement and drive sales.”

With a live demonstration of the latest iPad application, and the introduction of a live Auto-Stereoscopic 3D display, The Depth Star, Holition ‘wowed’ delegates and provided inspired thinking in the future of in-flight retail.

http://www.tfwa.com/duty_free/Exhibition-day-by-day.1256.0.html

http://www.dfnionline.com/article/Holition-forms-travel-retail-operation-1862755.html

http://www.moodiereport.com/document.php?c_id=6&doc_id=31027

Holition had great fun last week at the OgilvyAction Retail Lab...

Fri, 27 Apr 2012 09:57:00 +0100

Holition had great fun last week at the OgilvyAction Retail Lab day- Shopping is Dead, Long Live Shopping. Holition participated with sister company Inition to demonstrate our latest 3D wizardry for augmented retail.

The Retail Lab Day took people on a journey from within the home, out of home and in retail, showing how digitally enabled shoppers are interacting with brands, technology, marketing and other consumers.

http://www.ogilvy.co.uk/ogilvy-action/shopping-is-dead-long-live-shopping/

Holition are shortlisted in this years Retail Jeweller Jewellery...

Wed, 18 Apr 2012 12:19:38 +0100

Holition are shortlisted in this years Retail Jeweller Jewellery Awards 2012

fashionandmash.wordpress.com

Tue, 17 Apr 2012 10:47:32 +0100

fashionandmash.wordpress.com:

Great round up of Tech and Fashion

Beautiful video showing Dolce & Gabbana jewels come to...

Thu, 12 Apr 2012 13:02:15 +0100

Beautiful video showing Dolce & Gabbana jewels come to life….

Video

Tue, 10 Apr 2012 15:10:59 +0100

[Flash 10 is required to watch video.]

Holition are delighted to announce we have been shortlisted in the 2012 Retail Jeweller Awards for, 'Best Marketing Campaign.'

Tue, 10 Apr 2012 11:46:00 +0100

http://www.ukjewelleryawards.co.uk/388049

Holition are delighted to present our latest Augmented Retail...

Tue, 03 Apr 2012 13:50:34 +0100

Holition are delighted to present our latest Augmented Retail portfolio.

Our latest project with Campaign Design, Musion, and Absolute...

Mon, 02 Apr 2012 14:14:00 +0100

Our latest project with Campaign Design, Musion, and Absolute Post for Dunhill

Holition return from an amazing futurist apparel conference in the States

Thu, 29 Mar 2012 12:37:28 +0100