Ebay get into the Christmas Spirit this year by creating their own Boutique on Dean Street. The aim of the shop was to enable shoppers to access the world of Ebay via smart phones. With an increase in smartphone and tablet purchasing the store provided an opportunity for shoppers to browse products, access ‘Bargain Alerts’ via QR codes and gain inspiration from the ‘Wish Window’. The store was only accessible for 5 days and displayed a key way of bridging the gap between online and physical stores. With the current trend and surging popularity of pop-up stores, including the recent construction of the pop-up mall, Boxpark in Shoreditch, are online retailers going to have to consider creating a physical presence on the High Street, and should this progression be a permanent fixture or is the unique limited time period the key factor?  Does this creative retail method mean that emerging technologies will have the opportunity to assist with connecting brands to their technology savvy consumers?  

Ebay get into the Christmas Spirit this year by creating their own Boutique on Dean Street. The aim of the shop was to enable shoppers to access the world of Ebay via smart phones. With an increase in smartphone and tablet purchasing the store provided an opportunity for shoppers to browse products, access ‘Bargain Alerts’ via QR codes and gain inspiration from the ‘Wish Window’. The store was only accessible for 5 days and displayed a key way of bridging the gap between online and physical stores.

With the current trend and surging popularity of pop-up stores, including the recent construction of the pop-up mall, Boxpark in Shoreditch, are online retailers going to have to consider creating a physical presence on the High Street, and should this progression be a permanent fixture or is the unique limited time period the key factor?  Does this creative retail method mean that emerging technologies will have the opportunity to assist with connecting brands to their technology savvy consumers?  

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emergentfutures: IS AUGMENTED REALITY SUCH AS LAYAR VISION THE FUTURE OF PRINT? Layar Vision could be pivotal for the future of print, helping to keep print strong while combining the medium with the ever omnipotent virtual world. The app allows readers to access further information from key parts of the magazine without the original design or layout requiring any changes or adaption. Layar functions by recognising real world objects and displaying digital experiences on top of them, increasing the reader’s access to information and enhancing their experience. Full Story: mStrategy

emergentfutures:

IS AUGMENTED REALITY SUCH AS LAYAR VISION THE FUTURE OF PRINT?

Layar Vision could be pivotal for the future of print, helping to keep print strong while combining the medium with the ever omnipotent virtual world.

The app allows readers to access further information from key parts of the magazine without the original design or layout requiring any changes or adaption. Layar functions by recognising real world objects and displaying digital experiences on top of them, increasing the reader’s access to information and enhancing their experience.

Full Story: mStrategy

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Stylus Trend Day

Online visionaries ’Stylus’ held an exclusive ‘Trend Day’, where presentations were given by Holition’s Brand Director, Lynne Murray, amongst a wealth of other industry professionals. These included Odette Toilette, Max Fraser Design, The Womens Room, Elio Studio, Super/Collider and Mudlark.

Holition presented Augmented Reality technology and demonstrated how Augmented Reality solutions can be used to drive consumers in store. Innovative issues in subject areas such as linking Science with Technology and the progression of delivering content to consumers in micro sections were covered. A thoroughly enjoyable, informative and inspirational day was had by all!

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‘The Internet of Things Ideas Lab’ was the latest unique event to be held by the Crafts Council. Holition’s Brand Director, Lynne Murray, was one of two invited guest speakers at the day long event. Holition’s Augmented Reality solutions and innovative applications for brands within the luxury market were showcased to a host of industry creatives. Refreshing approaches to thinking and working in the creative industry were high on the agenda, with new possibilities and quirky ideas being explored. The day provided an invaluable source of inspiration for all who attended.

‘The Internet of Things Ideas Lab’ was the latest unique event to be held by the Crafts Council. Holition’s Brand Director, Lynne Murray, was one of two invited guest speakers at the day long event. Holition’s Augmented Reality solutions and innovative applications for brands within the luxury market were showcased to a host of industry creatives. Refreshing approaches to thinking and working in the creative industry were high on the agenda, with new possibilities and quirky ideas being explored. The day provided an invaluable source of inspiration for all who attended.

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