Using an iPad to view AR content- create your own AR viewer to demonstrate product and educate your customers.
See what you can do with a depth camera and some great consumer based retail AR- a project form our sister company, Inition showing an interactive kiosk for Ford.
Directly interact with video content overlaid onto static print material to add value to your digital offer, create compelling user experience, and support your emerging digital consumer. Life, enhanced with AR.
Using Augmented Reality technology to drive a great PR campaign as a pop up retail event- drive interest in your brand, create a buzz and grow your online hits.
Great video showing how our Augmented Reality technology could interact with physical product in real time- perfect for instructional point of sale information or at home use
Holition’s Fantasy Mirror uses real time body tracking to place underwear onto an avatar which is connected to the users body movements, and displays beautiful underwear onto the user in 3D real time.
Ebay get into the Christmas Spirit this year by creating their own Boutique on Dean Street. The aim of the shop was to enable shoppers to access the world of Ebay via smart phones. With an increase in smartphone and tablet purchasing the store provided an opportunity for shoppers to browse products, access ‘Bargain Alerts’ via QR codes and gain inspiration from the ‘Wish Window’. The store was only accessible for 5 days and displayed a key way of bridging the gap between online and physical stores.
With the current trend and surging popularity of pop-up stores, including the recent construction of the pop-up mall, Boxpark in Shoreditch, are online retailers going to have to consider creating a physical presence on the High Street, and should this progression be a permanent fixture or is the unique limited time period the key factor? Does this creative retail method mean that emerging technologies will have the opportunity to assist with connecting brands to their technology savvy consumers?
The Daily Telegraph Business Club provide expert views on Holition and Augmented Reality.
‘Holition sounds like a really interesting business – an immediately attractive product, with added value for the customer and a good web site. Their current strategy of selling to the brands, but expanding to allow the major retailers provide an extra service to customers seems sensible’. Patrick Reeve, Managing partner, Albion Ventures
‘Holition’s agency approach makes sense. A relationship-based sale allows them to take prospective clients on a journey, customising the service to help the brands understand the potential of something new and unproven, which will hopefully unlock a latent need within consumers’. Jason Goodman, Chief executive, Albion
‘The most obvious place to start is in the watch and jewellery industry, where the technology is already working. Holition starts from a position of strength. The company already has a relationship with a small number of high profile brands’ John Ayton, Co-founder, Links of London
http://www.telegraph.co.uk/finance/businessclub/8889885/Expert-views-on-Holtion.html
Holition profiled in The Daily Telegraph’s Business Supplement.
Holition brings reality to the virtual shop window.
The Tech City company behind technology that lets passing customers and online shoppers ‘try on’ clothes and accessories on convincing clients that their work is more than just a marketing gimmick.
If the future envisaged during the virtual reality research boom of the 1990s had proved accurate, we would be hooked to bulky headsets and living in personalised computer generated idylls by now.
That prediction has proved only marginally more accurate than the flying cars portrayed in Back to the Future II. But the founders of a small company working in a basement in east London’s “tech city” are confident that their faith in a close relation to virtual reality technology won’t prove as laughably quaint.
Holition’s Jonathan Chippindale and Lynne Murray insist that “augmented reality”, which seeks to bring the virtual into the real world, will help define the future of retailing; indeed, it’s already making its mark on luxury brands, they say.
A slip of paper tipped on to a magazine advert can become a pair of virtual earrings when held in front of an iPad’s webcam, for example. Holition says it could eventually bring advertising and e-commerce to life by allowing consumers to try on a store’s entire range of clothes without ever leaving their home.
Image: Professional Jeweller
Read More : http://www.telegraph.co.uk/finance/businessclub/8889852/Holition-brings-reality-to-the-virtual-shop-window.html
Stylus Trend Day
Online visionaries ’Stylus’ held an exclusive ‘Trend Day’, where presentations were given by Holition’s Brand Director, Lynne Murray, amongst a wealth of other industry professionals. These included Odette Toilette, Max Fraser Design, The Womens Room, Elio Studio, Super/Collider and Mudlark.
Holition presented Augmented Reality technology and demonstrated how Augmented Reality solutions can be used to drive consumers in store. Innovative issues in subject areas such as linking Science with Technology and the progression of delivering content to consumers in micro sections were covered. A thoroughly enjoyable, informative and inspirational day was had by all!
